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ABOUT ME

Hi, I'm Gabriela Godoi, but you can call me Gabz.

 

I'm a passionate creative professional with a solid background in graphic design, creative direction and illustration. From an early age, my involvement with visual arts, design and muralism led me to explore different forms of expression and innovation.

With a degree in Graphic Design and Cinematography, with a specialization in 2D Animation and Graphic Illustration, I've always sought to expand my skills and explore new approaches in design and visual communication.

Throughout my career, I've worked in several creative industries, which has given me a strategic vision of how to transform ideas into impactful and effective solutions. I've worked in advertising production companies, leading and coordinating multidisciplinary teams to deliver high-quality projects, from concept to completion.

 

More recently, I expanded my expertise and was responsible for the development of global projects and creative direction of licensed products at a multinational company. In this role, I led the marketing team, ensuring the timely delivery of creative materials and meeting the company's strategic demands. This dynamic environment has strengthened my management, organizational and decision-making skills under pressure, while also increasing my ability to self-manage and adapt to different challenges.

I believe that my experience, combined with my passion for creativity and innovation, makes me a highly qualified professional, ready to contribute significantly to any challenge I choose to embrace.

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ADVERTISING AND ANIMATION
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Free Fire x Matuê Campaign

Creation of Visual Identity, development and design of in-game items and co-creation of scenography for the campaign's official music video.

Free Fire x Anitta Campaign

Creation of Visual Identity, development and design of in-game items and co-creation of scenography for the campaign's official music video.

Free Fire x Trident Campaign Ft. Alok

Creation of Visual Identity, elaboration and design of in-game items and creation of costumes

Promotional advertisement for O Boticário

Assistant Director at Prodigo Films

Animation Rigg | Mika's Diary | Disney Channel

Animation Rigg | Mônica Toy | Turma da Mônica

Global campaign for the mobile game Free Fire | Dropzin

Winner of two silver Cannes Lions for Advertising with AKQA.

We developed a campaign called "Dropzin", which won two Silver Lions at the Cannes Advertising Awards in partnership with the AQKA agency. The concept was to make rewards "rain down" for Free Fire fans across the entire country.

By registering on a web app with augmented reality (AR), users could point their phone cameras to the sky and watch their "dropzins" fall.

Just like in the game, these "dropzins" were filled with rewards. Upon receiving their drop, players could access redeemable codes, unlocking items, skins, and other prizes.

Free Fire x Burger King Partnership

Creative design of the partnership, in addition to the creation and development of packaging, combining the universes of the game and the brand. In addition, a campaign was created, containing in-game promotional items, with redemption of promotional codes.

Animation Rigg | Hora do Rock | Gloob Animation

Content created for Partnership with Anitta

Creation of content for social media with the aim of engaging the Free Fire gaming community.

© Created by HandMe Studio

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